Fitbit to Launch a New Smaller Smartwatch with 'Mass Appeal' Later This Year
Fitbit has been struggling lately with its smart vesture concern, specially the Fitbit Ionic smartwatch lineup, which has received lukewarm reception from the masses. The company is now preparing to launch a new smartwatch with 'mass appeal', which could hateful a depression cost-point and a more than consumer-centric feature set, rather than a sports-axial approach. The company detailed some of its features at the firm'southward latest investors call.
According to an exclusive report from Wareable, Fitbit's upcoming smartwatch will succeed the Fitbit Blaze and will run the Fitbit OS, although it is not known whether the smartwatch volition exist marketed as Fitbit Bonfire 2 or it volition be rebranded to launch a new series.
Wareable obtained few images of the upcoming smartwatch and partial details from insider sources on conditions of anonymity.
"It wants this to exist something that will appeal to a larger, more general smartwatch audience", Wareable's source was quoted as saying. The upcoming smartwatch will reportedly feature a smaller footprint compared to the Fitbit Ionic, as the company is targeting the female person users with the new device.
Wareable's sources further confirmed that Fitbit's side by side wearable device volition beh2o-resistant at a depth of up to 50m, and volition be available in four color options viz. charcoal, rose gilded, black, and silver. The company will likewise offer a wide pick of straps to choose from, which will be available in multiple finishing options.
Moreover, Fitbit's upcoming smartwatch volition come equipped with aSpO2 sensor that volition assist in monitoring disorders similar sleep apnea, nonetheless, the device won't feature GPS functionality. Additionally, the wearable device is expected to be priced lower than the Fitbit Ionic, as the company reportedly wants to market the smartwatch to a wider user base and also aims to concenter the attention of developers. The upcoming Fitbit smartwatch is expected to make it in Spring this year, nonetheless, a definite release timeline is non known.
Source: https://beebom.com/fitbit-to-launch-a-new-smartwatch-with-mass-appeal-in-spring-2018/
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